Malmö by Bike - Making Malmö's favourite biking service even more lovable

Malmö by bike is a very convenient and affordable bike rental service, which is very popular in Malmö. It’s extensive network makes it easy to move across all the city and there is a plenty of stations available everywhere.

However, the app clearly needs some optimisation, some features are confusing and even redundand and the interface is cluttered. Moreover, the design lacks personality so it is easy to confuse it with another app.

Map

Menu

Report tab

The proposal

The re-design makes use of orange as the brand colour, to give the app more personlaity and make it easily recognisable when switching amont windows on your mobile.

Splash screen

Station information

Report tab

The tabs

The tab panel was reorganised, a new tab, “Unlock bike” has been added in the beginning as a prioritised feature for the users.

“Prices” has been moved since the user will need to know them once a year when they want to renovate their subsription. Same with “User zone” (i.e. login), it was removed, because the user will be asked to log in once they install the app.

Station status

In the old design, in order to see the number of available bikes vs. slots, you had to switch the view and respective statuses are shown via different colour codes, which could be a problem for colour blind people.

That’s why it has been proposed to introduce new status icons, where one can see directly the proportion of bikes vs. slots in a particular station.

The old map screen

The new map screen

Routes

When asked to build a route to a certain location, the current app uses the given location as the final destination, while reality it looks differently. The user first needs to go to the statation that is closest to the final destination, leave the bike there and then walk to the final destination, so this funtion was adjusted accordingly.

The old map screen

The new map screen

Unlock by scanning a QR-code

Currently in order to obtain a bike, it is necessary to either carry a card (easy to lose) or remember a long user id code (hard to remember) and also a pin code. In order to make the process of unlocking smoother, it is proposed to introduced unlocking by scanning a QR code at the station. If case it is not working there will also be an opportunity to enter a code displayed at the station manually.

Unlock by scannin a QR-code

Unlock manually

Bike unlocked

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