Phone Screen Mockup

Re-design of SuperSaver

Re-design of SuperSaver

SuperSaver is a travel agency, providing flight and accomodation booking services.

The goals of the re-design:

  • Improving accessibility
  • Making it more ethically correct
  • Keep the overall style so the changes feel very natural

Contact Details

Old contact details section

It looks cluttered, there are duplicated texts.

New contact details section

Thanks to some rearrangements there is more space, which has made possible to increase the text size and therefore increase the readability. The process of booking is now more transparent, because each step is clearly indicated in the header instead of just providing the number. Moreover it is made possible to go back by clicking on the respective step.

Passenger Info

Old Passenger Info Section

It is cluttered, the text that the name and surname should be like in the ID document is redundant and take a lot of space. Moreover, in order to enter the Frequent Flyer number it is necessary to do an extra click.

New Passenger Info

The space was cleaned up and that's why the text could be made bigger. Moreover, in order to be more inclusive Gender (Kön) was changed to Legal Gender (Juridiskt kön). In Sweden there are only two legal genders, nevertheless in order to be more inclusive it is important to indicate the understanding of the difference between actual and legal gender.

New Passenger Info

Additional info has been moved under the information buttons in order to save space.

Baggage

Old Baggage Section

The section looks unstructured, it is definitely asking for a re-arrangement.

New Baggage Section

The elements are grouped better in order to create more structure. The icons are more informative because they now include the weigth, so it is possible which type of baggage it is even before you start reading the text. "No baggage" (Inget) is selected by default in order to save the user extra clicks (or even error messages if they miss this section).

UX Research

UX Reseach for an Investment Product

Exploring UX in Investment Products for Young Professionals

This is a User Experience (UX) research project focused on a banking product designed for young professionals. The product’s aim is to facilitate the initiation into investing and foster financial wellness for those recently entered the job market and just started their investment journey with no or little experience in it.

Target Audience: The Young Professionals

Our primary audience comprises young professionals experiencing their first earnings. These individuals typically lack significant investment knowledge but are eager to learn and start their financial journey.

Persona representing the target group

Initial Assumptions

We began with five key assumptions:

  1. Guidance Requirement: Users need help understanding investment options to boost their confidence and investment activity.
  2. Small Investments: Users prefer making frequent, small-scale investments.
  3. Educational Resources: There is a demand for educational materials like articles, podcasts, and videos to encourage investing.
  4. Instant Transactions: Users need to be able to transfer money immediately and withdraw as often as they want as they have little patience and sometimes run out of money on their current account.
  5. Transparency: Users need everything to be transparent, because they are not used to using investment services and don’t trust them yet.

The assumptions chart

Research Methodology

Survey and Screening

The research commenced with a survey to identify potential interviewees fitting our target group. We focused on stable income, age, interest in investment, and existing investment experience. The survey, distributed via social media, yielded 41 responses.

The screening survey in Google Forms

Interview Setup

From these responses, around ten participants matched our target criteria. Using Calendly, we arranged interviews with the most suitable candidates, resulting in six positive responses.

Interview Process

Out of these, four interviews were conducted digitally, and two in person. The interviews included both warm-up and targeted questions to test our assumptions, alongside a card-sorting exercise to prioritize eight different banking features.

Card sorting exercise in Trello

Some examples of open questions are:

What kind of guidance do you think you need in order to invest with more confidence?

What was the last educational source you used in order to educate yourself about investment?

What kind of banking reports do you usually generate and how often?

Findings and Insights

Assumptions Revisited

Analysis revealed that only two out of five assumptions were correct:

– Users indeed sought guidance for more confident investing.
– Participants preferred no minimum investment limits.

Trust in Expertise

A significant finding was the preference for human or expert guidance over automated systems, though participants were open to trying AI-driven advice.

When it comes to AI-driven advice, I think I would definitely start small than what I would otherwise do if it was an investment expert, or someone who has experience in the field.

-Sai

According to the research, users would rather trust a personal advisor than an AI-driven service

Investment Limit Preferences

Interestingly, the preference for no minimum investment limit stemmed not from frequent small savings but from the desire to test services with minimal risk before committing more funds.

If the lower limit is now too high, it is a problem, because often you need to test the service with smaller amounts of money.

-Adam


Feature Relevance

Participants showed less interest in instant transfers or tutorials. However, they desired accessible, understandable banking reports, indicating current reports aren’t meeting their needs.

A table showing the percentage of respondents per feature and it’s importance to them

Recommendations for Improvement

  1. Workshop on Guidance Preferences: Organize workshops to understand users’ preferences for personal guidance and how to increase trust in automated advice.
  2. Confidence Building: Explore strategies to enhance user confidence for higher investment amounts.
  3. Report Customization: Investigate the types of reports users find most beneficial.
  4. Podcast Potential: Assess whether an investment-focused podcast could motivate users or increase confidence in the product.

Conclusion

This UX research provides valuable insights into the preferences and needs of young professionals stepping into the investment world. By addressing these findings, the banking product can be tailored to better serve this emerging market segment.

trocitos3

Chocolate packaging

Chocolate packaging

Personal project

Minimalist chocolate packaging that switches its outside with its inside, exposing the product’s colour and texture.

balas

Hargate packaging

Hargate long rage bullets

Packaging - personal project

Packaging for long rage bullets that consists of 2 layers and when the first one is removed, one can discover the designer’s view on the product.

Xmas 2020 mockup

Christmas postcards

Christmas postcards

Illustration

How do different animals celebrate Christmas? These minimalist Christmas postcards tell us that cats like to go skiing in order to burn some calories after the Christmas and that racoons prefer to celebrate Chrismtas together with hedgehogs and mice and they love exchanging gifts.